Post-graduate Dissertation Top Tips
A group of student friends and I were discussing some tools to help with a dissertation project over drinks one night recently. I decided that it would be a good idea to blog some lessons of experience from doing my dissertation, so that others may have an easier ride. While the university did provide some guidance specifically for the dissertation, a lot of it was basic and generic and not hugely actionable. Further than that, some of the practices and techniques that I had to learn and then employ in doing the dissertation were only lightly covered in classes.
It should be noted that this advice is aimed mostly at management science students doing social science dissertations.
The first thing to do is to read a book like Business Research by Collis and Hussey to get a good grounding in the undertaking of research in the social science arena. This book goes through the theory of research paradigms and methodologies but also includes advice on the more practical side like organizing surveys, conducting interviews, what software to get, etc.
I found it useful to access more learning materials pertaining to my chosen methodology. For example, because I was conducting exploratory research from interviews, I watched several lectures from the University of Huddersfield's Graham Gibbs to gain a better understanding of Grounded Theory. I also read various texts on Grounded Theory and this helped me structure in my mind how the research was going to be conducted.
Once you start to make head or tail of how you might go about conducting the research, you can start reading the relevant literature on your topic. I found it very useful to create a spreadsheet listing the name of the paper, authors, rating out of 10 (how useful/relevant/interesting it was) and key takeaways. This is going to come in very handy later on when you've totally lost track of what concepts you've read where, and you have to trace certain ideas back to their source papers in order to substantiate your own observations in your dissertation writing. I used a Google Spreadsheet.
I also found it useful to use a software tool called Dropbox. Dropbox makes a folder on your computer sync with any other computers/mobiles/tablets on which you've also installed Dropbox. This is handy for searching for research papers and saving copies when on a computer, but leaving the reading of those papers for somewhere more comfortable like an iPad. Dropbox also stores copies of all your files in the cloud, so nothing is ever lost.
If you are doing qualitative research, you will probably find NVIVO to be your main tool of choice. This application lets you input a number of data sources (for example, interview transcripts) and lets you code them into categories and themes. Be sure to watch some of the numerous YouTube videos covering coding in NVIVO (and general NVIVO usage for that matter) if you intend to include this activity in your research. The latest version is NVIVO 9 and a student license is around £80, although you should have it available through the university as well. I ended up recording interviews using my iPhone, playing them back at halfspeed using Windows Media Player and transcribing-on-the-go straight into NVIVO.

When actually writing the dissertation, I found Google Documents more than sufficed. Again, stored in the cloud so it's accessible anywhere and never lost, even if your computer dies (avoiding that nightmare dissertation situation!). I know people use more sophisticated tools like LaTeX and MS Word, but I don't understand why more people don't use Google Docs - it's simple and reliable, and all you need to use it is a browser.
One of the more important problems to solve in writing dissertations is creating a reference database. Zotero is an outstanding plugin for the Firefox browser which can automatically create reference items from popular websites supplying research papers, like Google Scholar or JSTOR. With a click of a button you can save a citation to your database, and when it comes time to create your dissertation's referencing section, it is simply a matter of a select-all and copy & paste (with a little bit of tidying up) to get your references section automatically generated for you. No more manual reference-writing!
I hope that gives you some direction and a bit of a head-start in your dissertation preparation. If you have any questions about the tools or processes mentioned above, let me know at markgibaud@gmail.com or @markgibaud.
Good luck!
Google-
I just killed my Google+ account and along the way I was presented with this screen:
To which I wrote the following:
Not adding any value to my life - my friends are just sharing links from the web; nobody is commenting on how awesome their holiday was, uploading photos, creating events or generally being 'social'. The UI tech is great by the way, but the UX is not compelling in the slightest.
IMO Google+ needed to launch locally (like FB) and spread organically, with people joining because their friends were already on it and being SOCIAL (not just sharing internet links). Instead it launched to the entire world simultaneously, who promptly all arrived to be greeted by...not much at all.
Oh and circles are way too much bother for most people![]()
Why do you think Google+ failed?
How to get feedback from a survey without annoying your users
So, you want feedback from your site users? Great! Put a questionnaire on your site that pops up when they first load a page, a certain percentage of users will click yes to that question, and you'll get your data – perfect!
No. In my opinion that’s not they way to do it. We are making a mistake so many software developers/designers make all the time: ignoring user context.
We have to think carefully about what is going on for the user when that question pops up in order to optimize both the user experience and the chances of us getting a good quantity of data. The user has very probably not just come floating by your site, but has come to the site with a purpose (and it wasn't to answer the questionnaire). They might have clicked a link that takes them directly to the the piece of content that they are wanting, and they expect to see it straight away. But BLAM! you're interrupting them with this annoying popup whateveritis and something about a questionnaire that will take waaay too long and all I want is to quickly read this article or have a look at that photo! Get out of my face!
Popping up your questionnaire on first visit? Firstly, you're annoying your user and secondly, you're greatly reducing the chance s/he will click yes to your question, thereby interrupting their current and more important task.
The solution? Easy. Put the question where they will see it shortly after completing their task. Their frame of mind will mean that they are often in a better mood, having (hopefully) just acquired some value from your site, for example reading a good article or completing a purchase. In this state of mind they are much more inclined to do you a small favour of answering a few questions. Also, them having completed their task means that you will no longer be interrupting them by asking the question. We’ve gone from a negative-experience interruption to a positive-experience I-might-well-do-you-this-favour! Both of these mean that the chances of them clicking “Yes” will skyrocket. You will have more data, quicker, and you won’t be annoying your users! Hooray!
Something in a similar vein: On HBR.org, when you scroll down over the end of the article you’re reading, a little box slides in from the right containing a link to similar content as what you’re viewing – a ploy to increase stickyness on the site. Probably works though, as the user is getting to the end of the current article, and if it was valuable, would probably see what else is around. This functionality is normally implemented using jQuery Waypoints or similar.
So, morale of the story: (User) Context is King! Think carefully about your users’ frame of mind in various places on your site, and also in various stages in any step-process on your site, and place your questionnaires accordingly.
Three Streams of Software Development
We software developers have long fought against technical debt in our codebases in a variety of ways. Ultimately it seems we settled on doing a little bit at a time in an ongoing effort to slowly “pay off” what we have built up over months and on some projects, perhaps even years. Maybe you factor this into each iteration, with dedicated tasks that get their own story points score, or maybe the developers are instructed to enter a phase of “leaving everything better than when you found it”, relying on bugfixes and feature improvements to instigate updating the code to the latest agreed-on practices. Either way, that battle is won in a lot of environments (I'm an optimist), and that means you have two streams of development in your team:
1) Business-value development: This is stipulated, specified and analysed functional work that is prioritized by the business and offers direct value to your customers. This traverses your entire value stream: Analysis –> Development –> Testing > Deployed to customer
2) Technical-value development: This is prioritized by the technical team and has indirect value to the customers by increasing the speed/quality of your development. It also effectively skips the business analysis part: Development –> Testing (for regressions) –> Deployed
But I think we lack a third stream. In the enterprise, where roles and functions are often clearly delineated, there is a certain type of development that is “lost” as it is not explicitly owned by either the business or technical teams. In my experience this type of development often centres around usability improvements and innovative feature ideas. The business won’t request work to make a particular page more “usable”, and often they don’t have the skills or know-how to point to more intricate problems that would result in a better user experience. Even if they do, it’s often difficult to justify the business value against other issues in the backlog of much more tangible benefit. From the technical side, developers are discouraged to suggest improvements since they’ll have to convince the business to allow them time to develop a new feature or improve an existing one. Then again, the business would rather spend that time on what they perceive to be more urgent issues. Over the long term, without a product owner who understands and is passionate about the benefits of good web usability, the power of user feedback, integration with social media platforms, et al the result is a product that is not well-rounded and lacking in a certain kind of polish.
That changed where I work a couple of years ago, with the introduction of 10% Innovation Time (similar to the oft-referenced Google 20% time, just half
. Innovation Time gives developers an opportunity to experiment on whatever they wish as long as the intent is to “benefit the company” in some way. So far this has usually taken shape in the form of separate applications either automating back-office admin. But what about improving the existing product? Of course, a developer can’t just hack together a feature and commit it, since there are some necessary checks that feature developers usually go through – Does it make sense to have this new feature in? Is the value worth the development time/effort? etc. Essentially these questions are avoided by two things: 1) The developer can hack on whatever he wants in his own Innovation Time (largely escaping "Is this worth it?" question), and secondly, all innovation output that affects the product in a way an end-user can experience a different, should be given the go-ahead by the Product Owner. So in essence, this is a third stream of development that would over time, enable the developers with good ideas to get them into the product.
As far as User Experience is concerned, software teams these days are making more use of specialists in this area. For a team that currently produces a product with a lower-than-par user experience, I think it is just a matter of hiring a specialist (UX consultant, front-end engineer, whatever) and fitting him/her in at the right place in the value stream, ie. somewhere around development/design of the front-end of any particular feature. This specialism should not be an afterthought like testing/QA was in the software industry of several years ago. The UX person should be in on the conversation before any code is even written.
"Any fool can make things bigger, more complex, and more violent. It takes a touch of genius-and a lot of courage-to move in the opposite direction"
- Albert Einstein
5 Goals for 2011
Right, here we go again. A little less fluffy and more measurable / achievable this time.
1. Improve the System of Innovation where I work
Currently we have 10% time (akin to Google’s 20% time). I’m thinking this isn’t enough. I’ll blog about any success I have changing it.
2. Improve Knowledge Management where I work
This one should be easy, because I’m pretty passionate about it. I started the first wiki in the company (to my knowledge) several years ago, and always thought they were a good idea. My Msc in Management has exposed me to all the academic stuff that an “enterprise collaboration tool” can enable like David Senge’s Learning Organization and Ikujiro Nonaka’s Knowledge-Creating Company. I am well placed to make this stuff a reality where I work.
3. Pass May/June Exams
Obvious, but necessary. They tell me one doesn’t get a degree unless one passes one’s exams. They do make it awfully difficult for one these days!
4. Write a decent dissertation
It’s going to be an exploratory case study on what happens (from the perspective of employees) when improved KM practices are implemented within an organisation. Stay tuned.
5. Pay off all debt
Since beginning my Msc I have had some considerable debt in rotation on 0% credit cards. Not the way those personal finance guru’s advocate the way to manage your money. Time to get rid of it, plain and simple, and get back to only using credit cards as a short term measure.
Making the Case for Knowledge Management

This is a post from my internal company blog, with certain information redacted. Did I make a convincing case?
Your knowledge is an asset, both to you and the company you work for. Every day we apply our knowledge, share it with our colleagues, and gain more of it through experience and training. These activities help us to get better at what we do and help the company in a variety of different ways, whether it’s building a software system, hunting down a replacement touring coach, designing a new brochure or answering a customer’s query. So it stands to reason that we should put our best efforts into improving the way we gain, share, and apply knowledge within and between our teams and departments as this supports us all doing a better job across the board.
The concept of “Knowledge Management” has been around since the early 90’s. Wikipedia describes it thus:
Knowledge Management (KM) comprises a range of strategies and practices used in an organization to identify, create, represent, distribute, and enable adoption of insights and experiences. Such insights and experiences comprise knowledge, either embodied in individuals or embedded in organizational processes or practice.
As many of you know by now, [the company] has decided to solve the problem of Knowledge Management using a specific type of collaboration tool – a wiki. Here’s a short video on why a wiki so much better than more traditional communication such as email.
Wikis in Plain English
A subtle but fundamentally important aspect I want to point out is the propensity for knowledge to snowball when put on the wiki. Did you notice how, in the above video, once Mary had entered a few camping items to begin with, the users after her entered more items under the “We Need” list while adding what they’d bring under the “We Have” list. Reading some information that was already on the wiki very often encourages people to add their own updates or corrections (benefiting their colleagues with that information) that they wouldn’t necessarily add on their own. This exponential nature of building up knowledge means that we should put every effort into putting what we know on the wiki, as before long we will have an information resource that is far greater than the sum of its parts! For the academic background on this, see Nonaka and Takeuchi’s Knowledge Spiral.
With on-demand access to managed knowledge (by managed we mean up-to-date, searchable/accessible, relevant, contextual to our daily tasks, etc), each workplace situation is no longer faced with only our own knowledge and experience to hand (and perhaps those sitting right next to us), but also the knowledge and experience of our colleagues right across the organisation too, through project summaries, technical documentation, experience reports, FAQs, etc all appearing on the wiki. This way we can bring to bear a wider range of knowledge and experience to solving everyday problems in the workplace.
Headshift founder Lee Bryant talks about the online management of knowledge
I hope I’ve made it clearer how we all benefit from adding our own knowledge to the wiki. Any comments/suggestions on how we can make the wiki easier and better to use are always welcome, and I am always available to answer any questions regarding “KM” or wiki-usage.
“Knowledge is Power”
- Sir Francis Bacon, English philosopher, statesman, essayist and scientist
Further Reading:
Sleephacking
A few months ago I decided that I wanted to get out of the habit of fiddling around on the internet until 11 or 12 at night (consequently yawning my way through the next day) and rather get to bed earlier and have a decent night’s sleep as routine. This quickly led me on to researching other ideas which would improve my rest and thus my daytime productivity, which is important to most of us I’m sure!
All the time we hear that having the adequate quality and quantity of sleep is essential to our functioning at peak levels during the day, but I’m guessing I’m not the only one that ignores that good advice and gets into bad habits of staying up later and abusing flexitime by only waking up at 9am!
If you are wanting to gain more from your sleep, I recommend the following top tips that have worked for me (unfortunately this is all anecdotal – YMMV):
- Routine: Try get to bed at the same time every night, but much more importantly, wake up at the same time every morning. I was amazed at after only 8 or 10 days my body was “programmed” to wake up at a certain time. Also, since (seemingly) my body was expecting to wake up at the time that it did, I felt much less groggy that I did before sleephacking.
- Cut out Caffeine: After reading about the effects of the morning Starbucks routine I decided to cut this out. Much yawning ensued, but a few weeks afterwards I no longer yearn coffee/caffeine and I do feel like the absence of it is contributing to my overall increased alertness during the day.
- A cool, dark bedroom: Light disturbs us and prohibits the body from producing melatonin (which affects quality of sleep). And who ever sleeps well in the heat, right? I’ve found that having a dark and slightly-cooler-than-room-temperature bedroom has been critical to a good night’s sleep.
To improve your sleep I also recommend a free e-book from a character named Sleep Warrior that is some interesting reading and has plenty more tips to try out.
40 Sleep Hacks – The Geek’s Guide to Optimizing Sleep
Happy sleeping!
Goals of 2010: A Retrospective
2010 was successful in some ways, but stagnatory in others. Let’s have a look how good it was in terms of my “Five Goals of 2010” post in Feb last year.
1. Write more: They say writing is a muscle, and I intend to train that muscle more this year. I intend to blog both here and (more frequently) my work team blog to practice writing coherent, readable and perhaps even interesting content.
This one did not go as well as planned. I did however discover somewhat early on why this was going to be the case. Writing requires spare time and mental focus, not only for actually writing, but for reading, collecting and collating ideas, subconsciously forming thoughts on subjects and generally having an exploratory mind-set and a workday to match. I've found that while I've had my nose to the grindstone in a full time software engineering role at work, I have little time for all that fluffy stuff that allows one to be in a position to write. Any spare time/focus was immediately dispatched by walking up to our Kanban board at work and starting development on the next issue to be delivered.
Earlier this year I changed my role from full time engineering to focussing on Knowledge Management, User Experience and Innovation management at my company. I am the only employee who is looking at each of these areas “full-time” at any time over the next 12 months. This is a fundamental change in that my work is now exploratory and research-driven, as opposed to being an engineer where the nature and priority of your tasks are largely decided for you by the 'system' of work already in place. There is a much narrower scope for discovery. Having a more exploratory work day will provide me with more room to both explore the new worlds of KM, UX and Innovation, and consequently write about my discoveries (indeed, blogging on our internal blog is one of the key techniques I intend to use to evangelise the use of our internal corporate wiki). So hopefully more progress on this goal in 2011!
2. Read more: I was never really a reader until a few years ago but since moving to London where books are a lot more affordable (vs South Africa), it seems counter-intuitive not to make good use of Amazon. Also very compelling but ‘recent’ is the utterly trivial effort one has to put in to access the top 1% of any particular topic making it so easy to read only the best rated stuff. I am hoping that my Msc will only keep me down to 1 book every month or so.
This was probably my most successful goal of 2010. From Google Reader and Twitter linkage to management-related bestsellers and the excellent Harvard Business Review magazine, I increased my reading activity 5 fold (The iPad I purchased recently is definitely the most superior delivery mechanism for reading “internet” ever). I read so voraciously that I periodically try to figure out whether I'm hitting the consuming vs producing trap (guilty mostly). The 2011 sequel to this goal will be retention. Reading is all very well but if you don't 'install' the valuable lessons into your brain to be able to put them into practice (and even better, communicate them to your colleagues), you're wasting valuable effort. Read my next blog post for an interesting way I’ve thought about doing this…
4 non-technical and highly recommended books I’ve read in 2010:
- Hard Facts, Dangerous Half-Truths and Total Lies, by Pfeffer & Sutton
- Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, by Geoffrey Moore (blogged about this one)
- Freakonomics, by Levitt & Dubner
- Back of the Napkin, by Dan Roam (wins my “skill acquisition of the year” award)
3. Pick an interesting dissertation subject and start on the research: At the moment I’m thinking about doing something related to Evidence-based Management. Starting a dissertation in the first year of a two-year Msc is ahead of schedule though so this strikes me as a good goal to have.
- That didn’t go very well either, but there is some progress. I’ve decided that the opportunity afforded to me at work of being responsibly to roll out, evangelise and drive adoption of our internal wiki (Confluence) is a golden opportunity to construct a case study of how best to do so, highlighting what kind of interventions are the most successful. This is a piece of original research that I can contribute to the Knowledge Management stock and, as a dissertation subject, is far more clearly outlined than any ideas I have about Evidence-based Management at this stage.
4. Health and Fitness: Last summer I was going pretty well with sport and gym until I tore my calf muscle playing a tough game of squash. The 3 month layoff after that made me lazy and the Winter has delayed any real come back. This year I want to regain that fitness and stay injury free.
Well, not that you can control that kind of thing beyond taking the obvious precautions, but I did manage to stay injury free last year. However this isn’t a really good goal, as I find my fitness fluctuates during the year anyway. It’s most often in the Summer that I’m in peak shape, and certainly in Winter that I’m still in a shape, just round! A familiar story for a lot of us I think.
5. Learn more French: I have done some basic courses but I want to attain the next level in the summer with another course. In a few years when I have more time for different things I plan to become conversational, but I’m happy to limit it to 1 step towards that this year.
This was ambitious to begin with! It’s still a goal, but will have to wait until after my Msc is complete.
Bonus lesson learnt: Have more measurable goals, with sub-goals / milestones to leverage both Divide and Conquer and the Power of Momentum. Also, make them visible (fridge door, beside monitor at work desk) so you reflect periodically on their state of completion.
Soon I’ll blog my Goals for 2011 – definitely want to kick more ass this year!
Further reading:
- New Year’s Resolutions that Work – Scott Berkun
PS. Happy New Year!



Why MoneyDashboard probably sucks
A few months ago, in my continuing quest to find a personal finance manager (UK equivalent of Mint.com) I registered on www.moneydashboard.com. After getting past the initial shock/horror of Silverlight, I tried to perform some basic tasks but found the site cryptic to figure out and difficult to use throughout subsequent attempts.
After forgetting about the site, I received an email a couple of weeks ago informing me of all their whizz-bang new features. Unfortunately for them I took it as a reminder to unsubscribe, and requested that they delete all my info. Today I received a confirmation email apologising for the delay and asking for any feedback. Turns out I was in a feedback kind of mood...
Hi [name],
Was I too harsh? Probably. I am sick of half-ass tech out there? Definitely.